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BEIJING, March 23 (Xinhua) -- Senior Chinese leader Li Changchun on Wednesday called for promoting the Chinese cultural development through advanced technologies such as digital media and the Internet.
Li, a member of the Standing Committee of the Communist Party of China (CPC) Central Committee Political Bureau, made the remarks during his visit to the China Content Broadcasting Network (CCBN), which debuted on Wednesday at the China International Exhibition Center.
Reviewing some new technological achievements in the TV and broadcasting sectors, Li urged companies to strengthen independent technological innovations to further adapt China's radio and TV communications technology to the digital and Internet age.
Li also called for more efforts to boost the integration of telecommunications networks, cable TV networks and the Internet, in a bid to help promote the competitiveness of Chinese culture.
Enterprises in the cultural sector should promote the technical element in their products through improved equipment and proprietary intellectual property rights of key technologies, Li said.
The CCBN exhibition is sponsored by the State Administration of Radio, Film and Television. Nearly 1,000 exhibitors from over 30 countries and regions attended the exhibition.
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