Yunnan: Brand strategy promoting urban development

With the establishment of China-ASEAN Free Trade Area and the deepening of the opening up policy, Kunming’s advantages and features in building itself into an international city are more revealing.

Attaching great importance to implementing trademark strategies, Kuming municipal government has pledged to build Kunming into a modernized international metropolis by raising its urban quality of life, promoting industries, improving market structures, and enhancing cultural exchanges.

Yunnan provincial government has proposed to use famous brands as a great power to drive the scientific development of the city, constantly increasing its international influence and competitiveness.

In a bid to effectively and efficiently carry out trademark strategies, it is crucial to cultivate brands in manufacturing and agricultural industries. Fast development of brands in service industry and industry featured by national characteristics will also account for much.
 
Enterprises are encouraged to file trademark applications especially those related to agricultural products and geographical indications, and are provided with necessary assistance in consulting and guidance in law and regulations.

Government authorities at all levels have already incorporated brand development into their agenda and will strive to facilitate enterprises in raising their brand quality.
　
By 2015, the city will have owned over 25 Chinese Famous Trademarks, no less than 10 demonstration counties in regard to better implementation of trademark strategies, more than 100 exemplary enterprises and over 100 sites handling trademark disputes. The innovation capacity and core competitiveness of enterprises will also have been greatly improved by then.