How does an enterprise apply for use of Olympic symbols?

Olympic symbols belong to Olympic intellectual property rights and without authorization of the right holders of Olympic symbols, any individual or enterprise can't use them for commercial purposes or potential commercial purposes. Two approaches can be adopted by the enterprise to apply for the use of Olympic symbols.

1. The enterprise may obtain the marketing right of Olympic IPRs by becoming one of sponsor enterprises at any level (partner, sponsor or supplier) in the sponsor program of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCGO) through sponsorship. In accordance with the different level, the sponsor enterprise may enjoy different rights, such as combining manner of using the symbols, scope and priority of using the symbols in publicity and on media, right of using mascots, reception rights, honorary treatment, identifying plan, etc.. Suppliers not included in the sponsor program, i.e. enterprises selling products or services to the Olympics through tender or other purchasing process, cannot use Olympic IPRs in marketing publicity.

2. Enterprises, granted as distributors or retailers of licensed Olympic products have acquired the authorization of producing or selling goods with symbols of 2008 Beijing Olympic Games. However, such enterprises only have the rights of producing and selling, but don't have the marketing rights of publicizing the enterprises or their own product brands in name of Olympic Games.